Subscribe to the

Etiquette Is... newsletter​​

©  All rights reserved 2019.  

The ‘Halo Effect’ – When Being Nice Has Benefits

I recently had this conversation with my son after he had his car serviced. “Mom, they did a great job on my car,” he told me. I asked, “Why do you say that?” His reply: “As I was leaving, we talked about new cars and the mechanic told me to have a safe trip home.” I thought to myself that my son knows very little about the inner workings of cars, yet because the mechanic was nice and friendly to him, he believed that he had done a good job on his vehicle. He is not alone in how he judges the quality of someone’s work. A colleague recently decided to go with one software vendor over another because, as she said, “He was so friendly.” I call this phenomenon the “halo effect” of being nice. On